Colin Edward Egan (2018)
Outside Fortress Europe: Strategies for the Global Market
Rugby: Strategic Management Think Tank
Outside Fortress Europe: Strategies for the Global Market is a book with an attitude which acknowledges scholarly debate but which expresses its own opinion, particularly regarding what is possible for companies to achieve despite the naysayers who claim otherwise.
The book is written for smart managers who want to create and run Intelligent Companies. It reflects a desire for positive organizational and personal change and emphasises that there is no need to distinguish between academic theory and business practice: one begets the other and positive transformation is indeed achievable through effective leadership, management development, operational excellence and employee engagement.
And strategic clarity…
Part One: A Historical Perspective on Globalization
Part Two: Global Business Strategy
Part Three: Creating Organizational Advantage
Part Four: Epilogue and End Notes
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All content © Colin Edward Egan, 2020