Outside Fortress Europe: The Book

Colin Edward Egan (2018)
Outside Fortress Europe: Strategies for the Global Market
Rugby: Strategic Management Think Tank

Outside Fortress Europe: Strategies for the Global Market is a book with an attitude which acknowledges scholarly debate but which expresses its own opinion, particularly regarding what is possible for companies to achieve despite the naysayers who claim otherwise.

The book is written for smart managers who want to create and run Intelligent Companies. It reflects a desire for positive organizational and personal change and emphasises that there is no need to distinguish between academic theory and business practice: one begets the other and positive transformation is indeed achievable through effective leadership, management development, operational excellence and employee engagement.

And strategic clarity…


Part One: A Historical Perspective on Globalization

Chapter One
Globalization Forces and Organizational Change

Chapter Two
Strategic Planning and Organizational Design for Global Business Strategy: A Historical Perspective

Part Two: Global Business Strategy

Chapter Three
Theories of International Business

Chapter Four
Theories of Strategy and Competition

Chapter Five
Analysing Global Markets and the Intelligent Company

Chapter Six
Strategic Marketing and Global Brand Management

Chapter Seven
A Practical Framework for Global Business Strategy Success

Chapter Eight
Implementing Global Business Strategy

Part Three: Creating Organizational Advantage

Chapter Nine
Acquisitions, Joint Ventures and Strategic Alliances in Global Business Strategy

Chapter Ten
Theories of Organizational Behaviour and Strategic Management

Chapter Eleven
A Strategic Perspective on Managing Change

Chapter Twelve
A Stakeholder Perspective on Global Business Strategy

Part Four: Epilogue and End Notes

Capitalism: And How to Survive It!

End Note One
Milestones in the History of Globalization

End Note Two
Author’s Recommended Books and Business Biographies



Detailed Contents
To view and/or download a PDF of a detailed Table of Contents of Outside Fortress Europe: Strategies for the Global Market please click on the ‘What’s Inside?’ icon to the left/above. The document will open in a new tab/window.



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All content © Colin Edward Egan, 2020